OlunaBehavioral Health Marketing
Behavioral Health Marketing

The behavioral health marketing agency built to drive admits.

We help addiction treatment, mental health, ABA, teen therapy, and senior living organizations bring in qualified inquiries and grow census, with every dollar tracked to the admit.

  • Qualified inquiries, not spam calls
  • Census growth you can trace to its source
  • Month to month. No pressure, no long-term lock-in
Request a Growth Audit
A behavioral health marketing agency strategist reviewing inquiry and admissions data at her desk
Why Choose Us

Marketing built on results.

Real numbers from real behavioral health programs, backed by more than 45 years of combined experience. See how we measure marketing ROI, from click to admit.

2.5×more patient inquiriesAverage across our team’s behavioral health clientsBeforeAfter
30practices servedBehavioral health organizations our team has grown
4×return on ad spendAverage across our team’s paid campaigns
45years of experienceCombined, in behavioral health and digital marketing01020304045+ yrs
Trusted by leading providers
Our Services

Growth without the guesswork.

Eight services built only for behavioral health, run by one senior team and measured by the admits they produce. Explore our behavioral health digital marketing services, or read SEO vs. GEO vs. AEO, translated.

SEO

Rank where families search for care, with content your clinicians stand behind.

Explore SEO

AI Search

Be the program ChatGPT, Gemini, and Perplexity recommend when families ask.

Explore AI search

PPC

Google and social ads that bring qualified inquiries, with every dollar tied to admits.

Explore PPC

Website Design

A site that earns trust in seconds and turns visits into calls.

Explore web design

Social Media

Social content that shows families the real people behind your care.

Explore social media

Branding

A brand that looks as credible as your care, so families trust you before they call.

Explore branding

Fractional CMO & CRO

Senior marketing and revenue leadership, month to month, focused on admits.

Explore fractional leadership

Behavioral health marketing packages

Every channel working together: SEO, AI search, paid, social, web, and admit tracking, run by one senior team, month to month.

See the packages
How It Works

Every admit, traced back to the search that started it.

We connect every step to the systems your admissions team already uses, so you always know which marketing produced which admit.

  1. 01

    Search or AI answer

    A parent searches Google or asks an AI assistant where to find help for someone they love.

    AI assistantWhere can my son get help for drinking? We have insurance through work.Three programs near you take your plan. Your program offers evening IOP and a family track.Source: yourprogram.com/iop
  2. 02

    A page that answers

    They land on a page built from your clinicians’ real expertise, answering what they actually asked.

    yourprogram.com/iopWhat does evening IOP look like?Our clinical director explains · 2:14
  3. 03

    Call or form

    They reach out. Every call and form is tracked to the search or ad that produced it.

    Incoming callSource: organic search
  4. 04

    Admission

    Your CRM confirms the admit and ties it back to the search that started it.

    CRM recordInquiryCalledVOBVerifiedStatus AdmittedSource: Google organic
  5. 05

    One honest report

    You see calls, admits, and cost per admit by channel, every month, with the next move.

    Cost per admit, by channelOrganicPaidAI searchSocial
A mother asking an AI assistant on her phone where her son can get help
AI assistantWhere can my son get help for drinking? We have insurance through work.Three programs near you take your plan. Your program offers evening IOP and a family track.Source: yourprogram.com/iop
A content strategist interviewing a clinical director for the program's website
yourprogram.com/iopWhat does evening IOP look like?Our clinical director explains · 2:14
An admissions coordinator taking a call
Incoming callSource: organic search
A family welcomed at a treatment center's reception
CRM recordInquiryCalledVOBVerifiedStatus AdmittedSource: Google organic
An account lead reviewing a monthly admissions report with a program's leaders
Cost per admit, by channelOrganicPaidAI searchSocial
See how a package runs
Who We Serve

Across the full continuum of care.

From detox to sober living, from teen therapy to ABA, we know how families search for each kind of care and what they need to see before they call. See our behavioral health marketing by kind of program, or read how families choose a treatment center.

An admissions counselor welcoming a family to a residential addiction treatment centerAddiction treatmentDetox, residential, PHP, IOP, outpatient, sober livingA therapist listening to a client in a calm, sunlit therapy officeMental healthTreatment centers, organizations, and group practicesA father and his teenage daughter researching a teen therapy program togetherTeen therapyAdolescent programs and the parents searching for themA BCBA clinician reviewing progress with a parent in a bright ABA clinicABA & autismABA organizations and autism service providersA son and his mother meeting with a senior living community advisorSenior livingAssisted, independent, and senior care communities
The full continuum of care

Every level of care, marketed on its own terms.

Families search differently for detox than for IOP. Each level gets its own page and campaign, so the right family lands on the right program.

  1. DetoxMedically supervised, around the clock
  2. ResidentialLive-in treatment
  3. PHPDay treatment, home at night
  4. IOPA few hours, several days a week
  5. OutpatientWeekly sessions
  6. Sober livingStructured step-down housing
Plus group practices, teen programs, ABA clinics, and senior care communities
About Us

We know behavioral health.

We chose behavioral health because we believe in the work. Marketing is just the part we're good at.

We have been helping addiction treatment, mental health, and autism centers grow for more than a decade and understand the world of health insurance.

Meet the team
The Oluna team: Adam Scheid, Megan Pitcher, and Alex Vere Nicoll
What Clients Say

Trusted by programs like yours.

Alex and his team are professional and creative while homing in on current trends in the SEO and digital marketing space. I personally appreciated their modern approach to business and helping us lay out a solid plan that we were able to execute and realize some nice results.
John Albano
Absolutely loved working with Megan! I'd been running Google and social media ads unsuccessfully for quite some time. Working with Megan, she was able to specifically select everything that worked for my business audience and help me come up with the precise target words that were needed in order to attract the ideal clientele. Within one month I already had a high selling prospect and multiple warm leads.
Mira Landry
Megan is incredibly helpful and solution-focused. Whenever challenges come up, she works hard to find answers and make the process as smooth as possible. She is always professional and carries herself with a high level of expertise. If you're looking for someone who is professional, insightful, and dedicated to helping you succeed, I highly recommend Megan.
Desiree Williamson
Top notch branding agency! My experience has been unmatched in this highly specialized landscape. The advice and guidance that I received helped me to create a solid foundation for my business that has taken me to the next level and allowed me to penetrate the market. The transparency and fellowship I felt throughout the process has made me a long term client…Thanks guys!!
G.R. Bailey
Top notch agency worth every penny. They take care with every project you give them and work on it like it's their own.
Nathan Johnson
These guys are great to work with! They are very respectful, honest and hard working. Not only that, but their knowledge of marketing helped us learn a lot. Highly recommend them.
Darren Narans
Couldn't ask for a better digital team. Megan takes the time to really get to know our program and how to best optimize digital traffic and has increased our opportunities to help individuals and their families tremendously.
Ryan Jongeward
Excellent service, great team. Have really enjoyed using them and will continue to do so. Very knowledgeable about digital marketing and website management.
Kelsey B. L. Skinner
Couldnt say more about how reputable, professional, relatable and customer service oriented this company is!! Their team exhibits integrity, going the extra mile and are extremely relatable! I highly recommend this firm.
Adrina Gibson
If your searching for SEO or website design of any kind, look no further! These guys do amazing work
Isaac Johnson
This firm did an excellent job creating multiple versions of attractive logos for our company. Thank you!
John Steinegger
Megan is extremely knowledgeable and truly an expert. 10/10 recommend.
Nicholas Rich
From The Blog

Latest from the blog

All articles
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.Alex Vere Nicollwith Megan PitcherBehavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan PitcherRehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan Pitcher
Get Started

Ready to grow?

Tell us about your program, and we’ll come back with a free growth audit and a clear plan.

A growth audit tailored to your facility
Senior strategists on every account
No pressure, no long-term lock-in
★★★★★
"Couldn't ask for a better digital team. Megan takes the time to really get to know our program and how to best optimize digital traffic and has increased our opportunities to help individuals and their families tremendously."
Ryan Jongeward

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