Learn your program
A kickoff to understand your programs, audiences, what sets you apart, and your goals. We review your current site for anything that confuses families or stops them from calling.
The Problem
Too many agencies treat a website as a trendy refresh that ignores how a family in crisis actually decides.
- Sites stuffed with junk content from past SEO vendors blur your message and confuse families and search engines alike.
- A slow, clunky mobile site loses a family before your admissions phone ever rings.
84%of patients check reviews first40% have canceled or switched providers because of themrater8 2025, n=1,008
What's Included
What every behavioral health website build includes.
Design, structure, and messaging built around one goal: the visitor becomes an inquiry.
- Pages planned around how families decideEvery page is mapped out: what a family needs to know, in what order, with trust signals and the call button right where they expect them.
- Your message, cleaned upWe remove the filler and junk SEO text left by past vendors, sharpen what makes your program different, and simplify your site structure.
- AI-assisted or fully custom designFrom fast, AI-assisted builds to fully custom designs, with interactive mockups of your homepage and key pages refined until you’re happy.
- A live project timelineOnce the plan is approved, you get a live timeline that updates as feedback lands and milestones close, so you always know where things stand.
- Fast on every phoneClean code, optimized images, and careful mobile design, so the site loads fast on any phone, tablet, or desktop, and your team can update it easily.
- 50-point pre-launch auditSEO foundations, redirects, analytics and call tracking, form routing, browser checks, security, and mobile, all tested before launch.
50point launch auditRun on every site before it goes live
Built To Convert
Every design choice made to turn a visitor into a phone call.
We look at every element through the eyes of a family making a hard decision. We plan how information flows on every page, put trust signals and contact options exactly where they’re needed, and remove the distractions that make people leave.
- More calls from every channel that sends people to your site
- Credibility families feel within seconds of landing
- SEO, ads, CRM, and call tracking connected from day one
The Process
How a website build runs, from discovery to launch.
Eight steps, with a live timeline you can check at any time. Click through to see each one.
Clean up the content
We go through your existing content, remove the filler and outdated pages, and work with your leadership to sharpen your message, so every word on the new site earns its place.
Plan the pages
A simple, logical site structure without duplicate pages, then a detailed plan for each key page: what goes where, which trust signals, and where the calls to action sit.
Set the timeline
Once the plan is approved, we map out the build and give you a live project timeline with milestones, review dates, and deadlines that update as we go.
Design the look
We design high-fidelity mockups of your homepage and main pages, walk you through them, and refine them with your team until the look and feel is right.
Build the site
With designs approved, we build the site on a modern, easy-to-update platform, using AI-assisted tools where they speed things up, with clean code, fast load times, and careful mobile design.
Run the 50-point check
Before launch, the site goes through our 50-point checklist: mobile, SEO foundations, redirects, forms, analytics, browsers, and speed, so it launches clean.
Launch and connect
A launch with no downtime. We confirm your CRM and call tracking (KIPU, Salesforce, HubSpot, CallRail, or CallTrackingMetrics) are working, and hand you a site that’s ready for marketing and built to grow.
Results
Proof, not promises.
50plusAdmitsA month, after a brand and website refresh
2.5×InquiriesAverage increase in new patient inquiries
8Steps12345678From discovery to a zero-downtime launch
Case study · website & brand
Multi-location treatment organization, our team’s previous agency
A struggling, poorly regarded brand that couldn’t generate admits. The brand, website, and online reputation were rebuilt together as the foundation for the marketing that followed.
- Grew into a multi-location organization producing over 50 admits a month
- The brand, website, and reputation work were the foundation; other marketing built on it
- Built on a flexible platform, so the site grew with each new location
Healthcare paid-search cost per leadIndustry benchmark
LocaliQ healthcare benchmarks, Oct 2024–Sep 2025. At these costs, every visit your site loses is money spent twice.
Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.
“Your website is where a worried parent decides whether to call. Make the next step feel safe.”The principle behind every site we build
Who This Is For
This is for you if…
A quick read on fit. If most of these describe your program, we should talk.
- Your current site was built as a brochure, and your admissions team can feel it.
- You are sending paid or organic traffic to pages you do not fully trust to convert.
- You are adding programs or locations and need a site that can grow without a rebuild.
- You want the tracking, speed, and structure handled before the marketing starts.
The kinds of care we market
Every engagement is built around how families choose your kind of care.
Addiction treatmentDetox, residential, PHP, IOP, outpatient, sober living
Mental healthTreatment centers, organizations, and group practices
Teen therapyAdolescent programs and the parents searching for them
ABA & autismABA organizations and autism service providers
Senior livingAssisted, independent, and senior care communitiesThe full continuum of care
Every level of care, marketed on its own terms.
Families search differently for detox than for IOP. Each level gets its own page and campaign, so the right family lands on the right program.
Plus group practices, teen programs, ABA clinics, and senior care communities
In Depth
Website design, in depth.
What you get
Delivered in every website build.
- Site plan, page layouts, and high-fidelity mockups
- A live project timeline
- The 50-point pre-launch audit
- CRM and call tracking working before hand-off
Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.
01
Design, structure, and message, working together
An effective behavioral health website needs all three. We often take over sites stuffed with content from previous vendors that blurs who you are and confuses search engines. We work with your leadership to sharpen your message and what makes your program different, and usually simplify the whole site so families, and Google, can find what they need.
02
Built with modern tools, built to last
We use AI-assisted design and development where it makes the work faster and better, and handcraft what needs a human touch. The result is a fast, secure site your team can update without calling a developer, and one that can grow with new programs and locations.
03
Better results after launch, too
Launch is where measurement starts. Because most website clients stay on for ongoing marketing, every site connects to SEO, ads, your CRM, and call tracking from day one. Our conversion rate optimization work then keeps improving call buttons, forms, and insurance verification, so more of the same traffic becomes intakes. A strong site also makes paid search and SEO pay off faster, which is why it’s part of every marketing package and usually built alongside your brand.
Common Questions
Frequently asked questions
Straight answers to what program leaders ask us most.
Still have questions?Ask on the first call. Straight answers, no pitch.
Ask about a buildWhat do you build websites on?
Modern, flexible platforms that load fast and let your team update content easily as your programs grow. We use AI-assisted design and development to move quickly, and handcraft the parts that need a custom touch. We’ll recommend the right fit for your site on the first call.
How long does a website take?
It depends on scope, and you’ll never have to guess: once your site plan is approved, you get a live project timeline with milestones, review dates, and the launch date.
Will the new site keep our existing rankings?
That’s what the 50-point pre-launch audit is for. SEO foundations, redirects, analytics and call tracking, and form routing are all tested before launch, so your traffic and tracking carry over.
Will the new site make it easier for families to reach us?
That’s the main goal. Every page is planned around the questions families ask and the next step they need to take, with call buttons, inquiry forms, and insurance verification where people expect them, and every call and form tracked after launch.
How do you tie spend to actual admits?
We connect your marketing to the systems you already use, including KIPU, Salesforce, Dazos, HubSpot, CallRail, and CallTrackingMetrics, and follow each inquiry from the first search or click to the signed intake. Then we filter out spam and out-of-network calls, so your reports, and your ad platforms, only count the inquiries that matter.
Do I have to sign a long-term contract? What happens if the census doesn’t move?
No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If census isn’t moving, you’ll see it in the same report we do, and we’ll show you what we’re changing before you ever have to ask.
From the blog
All articles Further reading
RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.
Alex Vere Nicollwith Megan Pitcher
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.Alex Vere Nicollwith Megan Pitcher
Behavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan Pitcher