Learn your program
Verified facts, straight from your team.
We gather your program details, clinical approach, and staff credentials, and interview your team, so AI tools only ever see accurate information about your care.
The Problem
Search isn’t just Google anymore. Families use ChatGPT, Gemini, Perplexity, and Claude to compare programs, levels of care, and insurance before they ever pick up the phone.
- AI tools skip over recycled, AI-written filler. Programs that rely on it don’t show up in the answers.
- Most agencies treat AI search as a gimmick. It isn’t: if AI tools don’t trust your program as a source, they won’t recommend it.
2.5×more patient inquiriesAverage increase across our team’s behavioral health clientsOur team’s track record
What's Included
What our AI search optimization includes.
Generative engine optimization (GEO) and answer engine optimization (AEO), built from your clinical team’s real expertise.
- Research into what families ask AIWe study the questions and comparisons families bring to ChatGPT, Gemini, Perplexity, and Claude, then make sure your site answers them clearly.
- Content from your clinical teamInterviews with your clinicians produce original, accurate content, the kind of source AI tools trust and quote.
- Clear facts about your programsStructured information about your programs, locations, and accreditations, so AI tools describe you accurately.
- Pages formatted to be quotedQuestion-based headings, direct answers, and simple comparisons that make it easy for AI tools to cite your team.
- Consistent across the webYour profiles, listings, and directories say the same thing your site does, which helps AI tools confirm who you are.
- AI referrals tracked to intakeConnected to KIPU, Salesforce, Dazos, HubSpot, CallRail, and CallTrackingMetrics, so you see how AI discovery turns into calls, forms, and intakes.
30plusbehavioral health organizationsServed by our team
Early Capture
Reach families at the moment they ask for guidance.
When an AI assistant recommends your program or quotes your clinicians, it carries a kind of endorsement an ad can’t buy. Families arrive on your site, or call your admissions line, already trusting you, which means shorter conversations and more admissions from the same number of calls.
- Reach families before they ever see a search ad
- Inquiries that already match your levels of care, location, and coverage
- Content that holds up when AI tools filter out filler
The Process
How AI search optimization gets built.
Ten stages, from learning your program to tracking what AI search brings in. Click through to see what happens at each one.
Study what families ask
The real questions behind the search.
We study the questions and comparisons families bring to ChatGPT, Gemini, Perplexity, and Claude during a crisis, and which programs those tools recommend today.
Plan your answers
A clear page for every important question.
We match those questions to pages on your site and set up clear, structured information about your programs and locations, so AI tools recognize exactly who you are and what you offer.
Set the 90-day plan
The questions worth winning first.
A rolling quarterly plan names the content, fixes, and profiles to build first, ranked by the questions most likely to bring in admissions.
Interview your team
Expertise AI tools can quote.
AI tools skip recycled summaries. We interview your clinical leaders and publish what they know under their names, so your program becomes a source worth citing.
Create the content
Written to be quoted.
We write pages and articles with direct answers and clear headings that AI tools can lift and cite. Nothing goes live until your team approves it.
Share it everywhere
The same facts on every profile.
Approved content goes out across your listings, profiles, and social channels, so every source an AI tool checks tells the same, accurate story.
Answer the comparisons
For families weighing their options.
We build clear comparisons and FAQs about levels of care, accreditation, and approach, the exact information AI tools need to recommend you when a family is deciding.
Make it easy to call
From an AI answer to your admissions line.
Families who arrive from an AI recommendation get a simple path to call, submit a form, or verify insurance, without friction.
Report what it produced
AI referrals, calls, and admits.
We connect to KIPU, Salesforce, HubSpot, CallRail, or CallTrackingMetrics and report how AI discovery turns into calls, intakes, and census, against your starting numbers.
Results
Proof, not promises.
251% increaseTrafficChatGPT-referred, year over year
143% increaseConversionsChatGPT-referred, year over year
4×ROASAverage return on ad spend across our team’s clients
Case study · AI search
Behavioral health provider, our team’s previous agency
Traditional SEO alone left the program invisible to families asking AI assistants for recommendations. We added clinician-written content, clear program information, and direct-answer formatting to the site and its profiles, and tracked AI referrals in the CRM.
- ChatGPT-referred traffic grew 251.26% year over year
- ChatGPT-referred conversions grew 142.86% year over year
- AI referrals tracked through call tracking and the CRM to intake
ChatGPT referrals, year over yearClient result
Year-over-year growth in ChatGPT-referred traffic (+251.26%) and conversions (+142.86%) for a previous-agency client.
Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.
“Authentic clinical expertise will always outperform recycled digital noise.”The idea behind our AI search work
Who This Is For
This is for you if…
A quick read on fit. If most of these describe your program, we should talk.
- You have real clinical depth on staff, and nobody has captured it in writing.
- You want to be found when a parent asks an assistant “who is the best program for my son?”
- You would rather be the recommended program than compete for one more paid click.
- You want AI discovery measured in intakes, not impressions.
The kinds of care we market
Every engagement is built around how families choose your kind of care.
Addiction treatmentDetox, residential, PHP, IOP, outpatient, sober living
Mental healthTreatment centers, organizations, and group practices
Teen therapyAdolescent programs and the parents searching for them
ABA & autismABA organizations and autism service providers
Senior livingAssisted, independent, and senior care communitiesThe full continuum of care
Every level of care, marketed on its own terms.
Families search differently for detox than for IOP. Each level gets its own page and campaign, so the right family lands on the right program.
Plus group practices, teen programs, ABA clinics, and senior care communities
In Depth
GEO and AEO, in depth.
What you get
Delivered in every AI search engagement.
- Research into what families ask ChatGPT, Gemini, Perplexity, and Claude
- Clear, structured facts about your programs
- Pages and FAQs formatted to be quoted
- AI referrals tracked through your CRM
Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.
01
What GEO and AEO mean for a treatment program
Generative engine optimization (GEO) gets your program recommended inside AI answers. Answer engine optimization (AEO) structures your pages so an assistant can quote a direct, factual answer from them. Both depend on the same thing: original, accurate information from your clinical team that an AI tool can trust.
02
How families use AI to choose care
Owners ask us a plain question: “How do we get found in AI search, not just Google?” Families ask AI tools long, specific questions, compare programs side by side, and ask about insurance and levels of care. We build content that answers those questions precisely. It rests on the same foundation as our SEO work, extended to the tools families now ask first.
03
Part of everything else we do
What we learn about families’ questions here also improves your ad copy, your social content, and your website. AI search runs best inside a complete marketing package, and it is tracked like everything else: from the question that surfaced you to the signed intake.
Common Questions
Frequently asked questions
Straight answers to what program leaders ask us most.
Still have questions?Ask on the first call. Straight answers, no pitch.
Ask about AI searchHow is GEO different from SEO?
SEO earns your place in Google’s regular results. GEO (generative engine optimization) makes your program the answer AI assistants give when families ask for recommendations, and AEO (answer engine optimization) formats your content so it can be quoted directly. We build all three from the same clinical content.
Which AI engines do you optimize for?
ChatGPT, Gemini, Perplexity, and Claude, plus Google’s AI answers. Because the work rests on accurate, original content rather than tricks for one platform, it carries across tools as they change.
Can you measure what AI search actually produces?
Yes. We connect AI search to KIPU, Salesforce, Dazos, HubSpot, CallRail, and CallTrackingMetrics and track how families who find you through AI tools turn into phone calls, insurance forms, and signed intakes.
Will the content reflect our clinical voice, not generic filler?
Yes. We interview your clinical leadership, therapists, and admissions staff, then build content from what they actually say, published under their names. That’s what families trust, and it’s what holds up when Google pushes recycled AI content down.
How fast can marketing impact our census?
Paid search can bring in qualified inquiries within weeks; one account went from 0–1 admits a month to 6 a month in four months. Organic search and AI visibility build over quarters and keep working after the spend stops. We’ll set honest expectations for your market on the first call, and we judge results by the quarter and year over year so one slow month never drives the strategy.
Do I have to sign a long-term contract? What happens if the census doesn’t move?
No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If census isn’t moving, you’ll see it in the same report we do, and we’ll show you what we’re changing before you ever have to ask.
From the blog
All articles Further reading
Behavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.
Alex Vere Nicollwith Megan Pitcher
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.Alex Vere Nicollwith Megan Pitcher
RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan Pitcher