Adult children research communities for weeks and tour once. We help assisted, independent, and senior care communities win that search and track it to the move-in.
The number of Americans 65 and older reached 61.2 million in 2024, up 13% since 2020. Older adults already outnumber children in 11 states and 45% of counties.
Independent living marketing, assisted living marketing, and senior care marketing reach the same families at different moments. We give each care level and community its own page and campaign, answer the questions families research for weeks, and connect it all to your CRM so operators and sales leaders see tours and move-ins by channel, not just inquiries.
Our team brings more than 45 years of combined experience across behavioral health and other high-trust service organizations, with the same measurement discipline in every market.
NIC, July 2026: the 20th straight quarterly rise, with inventory growth under 1% for five quarters. Move-ins now come from marketing share, not new supply.
Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.
We map how families search for each care level near each community, and where you show up today.
One page and one campaign per care level and community, planned around the questions families research for weeks.
Community pages, local visibility, precise campaigns, and tour scheduling paths, all connected to your CRM.
Tours and move-ins by community and channel, the way your sales and marketing leaders already work.
Families search differently for each kind of care. Each program gets its own page and campaign, so the right family lands on the right one.
“If families are finding your community through search, the map, or an AI answer, that is a successful outcome, wherever the discovery happens.”How we approach senior living marketing
Delivered for a senior living operator, month to month.
Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.
Families use plain words: “assisted living”, “senior living”, “senior care”, “independent living”, usually with a place name. Our senior living marketing gives every care level and community its own strong page, so an adult child researching assisted living near their mother lands on the page written for that decision. Assisted living SEO and senior living SEO then build local visibility that keeps working after the ad budget stops.
Senior living advertising and senior care advertising run in one of healthcare’s more efficient auctions, with a $74 cost-per-lead benchmark, but only when the landing page carries the conversation a family has been having for weeks. We build both together with our paid search and website design teams, while SEO and AI search cover organic discovery.
In senior living, marketing and sales leaders usually own the numbers. We report the way they work: tours, move-ins, and cost per move-in by community and channel, straight from the CRM. Your community’s presence and identity come from social media and branding, and operators with several communities usually run everything inside a marketing package. See everyone we serve.
Straight answers to what program leaders ask us most.
Behavioral health is our focus, and senior living is the one market outside it we serve: assisted, independent, and senior care communities and their operators. You get the same research, content quality, and tracking we bring to treatment programs, aimed at families researching care for a parent.
Yes. We connect your website, call tracking, and CRM so each inquiry is followed to the tour and the move-in, and we report by community and channel.
Each location, program, and level of care gets its own pages, campaigns, budget, and tracking, so you can see what every one of them produces. Our team has grown a regional brand from one facility to four locations, and an ABA provider from 1 clinic to 5 in 24 months.
Paid search can bring in qualified inquiries within weeks; one account went from 0–1 admits a month to 6 a month in four months. Organic search and AI visibility build over quarters and keep working after the spend stops. We’ll set honest expectations for your market on the first call, and we judge results by the quarter and year over year so one slow month never drives the strategy.
By giving AI tools what they trust: clear, accurate information about your programs, original content built from your clinicians’ expertise, and direct answers to the questions families ask ChatGPT, Gemini, Perplexity, and Claude. See how our AI search optimization works.
No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If census isn’t moving, you’ll see it in the same report we do, and we’ll show you what we’re changing before you ever have to ask.
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.
Alex Vere Nicollwith Megan Pitcher
Behavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan Pitcher
RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan PitcherTell us about your communities, care levels, and where occupancy stands. We’ll come back with a free custom quote.
Your inquiry is confidential and comes with no obligation — we never share facility information.
